The reason I bought Cutco knives is because I hate being frustrated.
I appreciate products and tools that work and work well. I would like to say that the reason is because I am a connesuer of fine things and I appreciate the beauty of quality, but that’s not really why.
The reason I really appreciate products that work well is because they don’t frustrate me. They don’t frustrate me by not working. They don’t frustrate me by waisting my time. They don’t frustrate me by causing me to think about things that I don’t want to deal with.
That’s why I own Toyota cars, Dewalt tools and Cutco knives. One thing all three of these products have in common is they work. They do what they are suppose to and they do it well.
Since they do what they are suppose to, I don’t end up on the side of the road because my car breaks down, I don’t end up not having enough power to drive a screw all the way into a stud, I don’t end up smashing ripe tomatoes, shaking the dinner table trying to cut a piece of meat, or ripping bread into crumbs.
These are issues that I don’t want to think about or deal with. It frustrates me when I have to and I do not want to be frustrated!
That is why I bought Cutco Knives.
Oh yeah, by the way, one other thing all three of these products have in common, they all have high price tags! However, they all Cost much less for me because being frustrated is not a price I am willing to pay.
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